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Client Asian Paints Year 2018
The Oriental Dream is a journey through visions in colours in every hue and tone. A special exhibition conceptualised by Asian Paints and held at India Design Week in Delhi, takes you through curated spaces featuring the 2018 collection of Royale Play finishes and Nilaya wallpapers.
We designed the exhibition identity and print communication to support the overall experience of discovering new design adventures in an iconic setting.
All Nilaya wallcoverings and Royale Play finishes featured here are part of the special exhibition by Asian Paints for India Design Week 2018. Featured collection: Sabyasachi for Nilaya, Chapter II India Revival Project
The Oriental Dream is a faithful recreation of the grand trains of yore, and the perfect metaphor for our experiences as we travel across the fascinating world of design, encountering on the way premium finishes, textures, shades, patterns, and motifs.
A magnificent setting of a train journey from the past comes to life as Asian Paints & Nilaya launch the second chapter of hand-painted wallpapers by Sabyasachi - The India Revival Project. We created supportive print collaterals such as tickets, menu cards, coasters, a passbook calendar giveaway, and signage enhancing the overall experience
Concept Asian Paints Nilaya
Studio Lab Nilaya, Wari Watai
Design Direction Ram Sinam
Visual Identity Kanika Anand, Easha Ranade
Copywriting Malini Aikat
