About

At krux, we're redefining the language of socially innovative and visually beautiful brands: be it through structuring communities or leveraging visual culture, we specialise in creating an emotional connection with your brand.

Our Vision

Less talk,

More action.

Kanika Anand
Founder & Designer

I am a visual communication and brand designer from India. I studied at the Srishti School of Art, Design & Technology, Bangalore and the Stamps School of Art & Design at University of Michigan. After years of working with clients and studios across the globe, I have discovered that the most serious work comes from play. I love grids, patterns, contrast and the sense of nostalgia. I often look at visual communication through the lens of ethnography as a means to conserve and document culture.

Outside of the seriously fun work, the spillover from my brain finds a place in an on-going self-initiated project called Brain On Vacay inspired by travel, or the lack of it.