Heady Mix is a cocktail premix crafted using fresh ingredients and a twist that elevate the senses and can be enjoyed anywhere anytime. A juice bar in a bottle, we reimagined a gourmet bar experience optimised for deliveries right to the door steps.

We designed a packaging experience that brings the love and joy of a freshly made drink and is also reminiscent of the science behind a cocktail. Wrapped in a transparent label, the colours of the ingredients take centre stage.

A monochrome palette of black and white sets the perfect backdrop for a drink as vivid as Heady Mix. While primary colours are used for all product related communication, accent colours are suggested for extended use. A humanist typeface along a structured grid help translate the exactness of the craft of mixology, while a fun scribble like typeface and hand drawn elements com together to give the drink a personal touch.