At the outset of India’s digital journey triggered by the Covid-19 pandemic, e-commerce in India saw a massive boost with more people trusting to shop online. This also created a saturated marketplace environment for brands in the beauty and personal care category. Omeo, a predominantly retail product, was in need of a rebrand to thrive in such a competitive market. A unique visual language and packaging direction was chosen to modernise Omeo - an affordable yet luxurious range of cosmetics made from natural ingredients, for body, hair and skin.

Omeo, an essential part of everyday bath and body rituals for holistic wellness, removes impurities using elements from nature. The packaging experience was designed to evoke the sense of beauty routines of yore. How do we bring the luxury of a bath ritual prepared from foraged botanicals to your home.