Nilaya Naturals

Client Asian Paints Year 2018

From Asian Paints, Nilaya Naturals is a meticulously crafted organic paint, the first of its kind in India. Over 95% natural ingredients make Nilaya Naturals earth safe and robust, create breathable layers and give the paint a clean, fresh smell. Its tonally perfect palette, due to a unique blend of internationally sourced pigments, is flawlessly matte with a vintage-inspired finish that grows more beautiful with time.

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India's first 100% natural painting system

The Naturals story is told with the help of visuals of natural elements like minerals, shells and plants. The 5 attributes of the paint - breathable, true colour, matteness, sustainable and fresh smell - are visualised using paint ingredients. Our approach to communication was to create a balance between the softness of nature and modern expertise.

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Earth-based, Pure, Sensorial, Vintage Finish

The Naturals Paint System with stir-in dry pigment allows for a unique colour experience customised for depth and vibrance. Each shade is available in variations of 10g, 20g and 40g, inspired by the untouched world of natural beauty and complemented by a verse.

A traditional wall finishing technique and painting method was scientifically reimagined for modern homes. We brought together botanical illustrations and poetry in a modern system to create a look and feel that channels the freshness of the wild outdoors.